The Packaging and Packaging Waste Regulation (PPWR) will bring about significant changes in the coming years. As a result, companies will need to take more proactive measures to reduce the amount of packaging waste.
What does the PPWR mean?
The Packaging and Packaging Waste Regulation (PPWR) is a European regulation aimed at reducing packaging waste and promoting recycling. It sets binding recycling targets for packaging, requires producers to design their products in a way that facilitates recycling, and holds them financially responsible for waste management. Additionally, the regulation imposes stricter requirements on waste collection, and recycling infrastructure.
As a European regulation, the PPWR applies to all EU Member States. This new legislation introduces uniform rules across the EU to facilitate—and thereby accelerate—the transition to a circular economy in Europe. The PPWR will impact the entire packaging chain, including producers, distributors, and businesses that ultimately use the packaging.
Who does the PPWR apply to?
The PPWR applies to companies and other organisations involved in the production, use, processing, and management of packaging waste. This includes producers, importers, distributors, waste management companies, and public authorities, all of whom must take the regulation into account.
Although the regulation does not apply directly to private individuals, their role in waste separation and recycling is crucial to its success. Consumers will need to adopt a more selective approach to waste sorting. In short, everyone will need to contribute in order to meet the sustainability targets for 2030.
When does the PPWR come into effect?
The PPWR (published in 2025) will be implemented in several phases, meaning not all measures and obligations will take effect immediately. Below is a timeline outlining the key milestones, both in text and as an image for sharing purposes.
2025
Approval of the PPWR
The Packaging and Packaging Waste Regulation (PPWR) was approved in 2024 and entered into force on 11 February 2025, with the aim of promoting a circular economy. However, the first provisions will not take effect until 12 August 2026, 18 months after its entry into force. From that date, businesses and public authorities must comply with new requirements concerning packaging design, recycling, and extended producer responsibility.
2026
Ban on unnecessary packaging
From 12 August 2026, "unnecessary" packaging with no clear function will be banned. This includes double packaging such as boxes or additional plastic bags.
Introduction of eco-modulation
To financially support companies in the packaging sector, eco-modulation will be introduced this year. Through this system, producers of packaging will contribute more or less to waste management funds depending on the environmental performance of their packaging. The more sustainable the packaging, the lower the contribution. Conversely, environmentally unfriendly producers will be required to contribute more. An exact implementation date is not yet available; each Member State will be responsible for informing producers in their country.
2029
Mandatory deposit return scheme for plastic bottles and metal cans
From 1 January 2029, all EU Member States must implement a functional deposit return scheme for plastic drink bottles and metal cans (up to three litres). That same year, the target is to collect 90% of these containers annually. It is therefore essential that beverage producers ensure all drink packaging is correctly labelled to be included in the deposit return system. Countries such as Germany and Lithuania have already achieved this 90% target, others are expected to follow.
Selective collection of household packaging waste
As of 2029, consumers will be required to selectively sort 90% of their household packaging waste. The aim is to promote recycling by creating “cleaner waste streams”. To achieve this, packaging companies must include the correct labels on their products, making it clear to consumers which waste stream each type of packaging belongs to. Waste collectors and local authorities will also need to collaborate to make waste sorting as clear and simple as possible for the public.
2030
Mandatory recyclability of packaging
From 1 January 2030, all packaging must be "technically recyclable", meaning it must be designed in such a way that it can be easily collected, sorted, and recycled. In addition, packaging compositions must be simplified and made more sustainable, with at least 70% of the material theoretically recyclable. Further specific requirements will be announced by 2026.
Although all packaging must theoretically be recyclable, the true challenge will be how much is actually recycled in practice.
Reuse obligation for beverage packaging
In 2030, a reuse obligation will be introduced for beverage packaging: 10% of such packaging must be directly reusable. Producers and distributors will need to ensure that at least 10% is returned, cleaned, and reused. Germany’s “Mehrwegflaschen” system is a practical example of this approach, where the packaging is not reprocessed into raw material but rather reused to extend its lifespan directly.
How do I prepare for the PPWR?
Using reusable storage containers
By using reusable storage products such as or , you not only contribute to a more efficient logistics system, but also reduce costs associated with single-use packaging units. In addition, many plastic storage containers are easy to stack or nest, making them ideal for closed-loop logistics systems.
Modular waste bins
make waste separation straightforward by allowing different compartments for different waste streams. These plastic or metal bins are commonly used in offices and schools to encourage effective waste separation.
FAQ
Can I benefit from eco-modulation?
Eco-modulation is part of the new PPWR and provides financial incentives for packaging producers. This comes in the form of a reduced contribution to waste management fees when packaging is designed with sustainability in mind. Conversely, less sustainable packaging will result in higher financial contributions.
Eco-modulation can be applied for by producers, importers, and distributors of packaging. Companies wishing to benefit must provide environmental performance data to qualify for the financial advantages. The specific start date and exact requirements will be published by Member States no later than 2026.
Which types of packaging will be banned?
As of 2030, all packaging that cannot be easily collected, separated, and recycled will be prohibited. By that year, all packaging waste must be easy for consumers to sort, with clear labelling indicating which packaging component belongs to which waste stream. Additionally, environmentally harmful elements such as opaque plastics or certain plastic types will no longer be permitted in packaging.
What are the objectives of the PPWR?
The European Commission aims to achieve several interlinked objectives through the PPWR. These include:
- Reducing packaging waste, partly by making packaging recyclable
- Encouraging the reuse of packaging
- Promoting more selective waste collection through proper labelling
- Standardising packaging and deposit return systems across the EU
Getting started with waste separation?
This blog has answered many common questions about the PPWR, waste collection, and sustainable packaging. Take another look at our full range of waste containers and bins. Curious about other (custom) solutions? Get in touch.
